Story Hotel Signalfabriken

Client: Story Hotels

Project type: Concept Development/Beverage Program/Bar Management

Project manager: Thobias Pettersson

After the success of Story hotel Riddargatan, the Story Hotels concept has opened the doors to their second venue, in the heart of Sundbyberg, a close-by suburb of Stockholm. Same recipe and same DNA: 83 rooms, modern and urban design, strong conceptual F&B… All with the Story touch.

Liquid management has been responsible for the development of the bar and beverage program, from market and implantation research, to design and build coordination of the bar, the assortment and the menus.

Thobias Petterson and Nick Sitbon, the original team behind Story Hotel Riddargatan, have developed a full beverage program to meet this new market and reach the new target audience. A brand new bar team has been assembled and trained ready to set new standards in the region.

Launched late September 2013, the bar at Signalfabriken has already established itself as the trendiest place in the city and a meeting place for all young professionals working in the area, as well as the local party goer, looking for a vibrant and buzzing atmosphere, where quality and passion is met with service and attention.