Tullamore D.E.W.

The Tullamore D.E.W. Irish Coffee-booth concept was created by us for Nigab/William Grants & Sons more than 7 years ago and have since been used to produce and serve 10.000 + of perfect Irish Coffees at the larger beverage consumer fairs in Sweden. Since the launch we’ve handled the planning, staffing, continuous development and production of new drinks and POS-materials to ensure continued traffic at the fair activations. The booth is provided by Nigabs construction-partner with our consultation of function and operational flow. The Tullamore Irish Coffee now have a solid fanbase, especially at the fair ‘‘En Öl & Whiskymässa’’ in Gothenburg, and at the 2019 fair we set a new record during the 2 day event with more than 4400 Irish Coffees served.

The fair activations in combination with other marketing efforts and Nigabs determination to push the brand, has resulted in Tullamore D.E.W. entering Systembolagets top 10 most sold spirit-list as the only Irish Whisky on the list.

Project Manager: Andreas Portnoff, +46733 65 66 65
Client: Nigab, Daniel Andersson