Veuve Clicquot

When Moët Hennessy’s local PR-partner had problems staffing Veuve Clicquot’s summer campaign 2017 they called us to manage the operational aspects of the activations. The following year Moët Hennessy trusted us to deliver their whole summer campaign that included production of a street legal vintage Champagne-truck, logistics planning, execution of the activations and continuous evaluation and adaptation of the campaign. After 2 successful years with the Champagne-truck we were asked to update and improve the activation so we went back to the drawing board.

One of the challenges we’ve hade with the Champagne-truck was the costly transportations since the vehicle wasn’t drive-able for longer distances. With our experience of the earlier years campaigns as a base we developed and produced a unique teardrop shaped caravan with an open kitchen that we modified into a Champagne bar.

Apart from being extremely radiant the new vehicle was a great success by its cost efficiency, since we managed to perform more activations on the same budget as earlier seasons. Moët Hennessy liked it so much that we were allowed to do extend the campaign to Denmark, Norway and Finland the weeks it wasn’t booked in Sweden.

Project manager: Andreas Portnoff, +46733 65 66 65
Client: Moet Hennessy Nordic, Jennifer Bonde